Who would be the audience for your media product?

Our typical member of the audience.

• Man in his twenties or late teens.


• Maybe watch on his own or with mates or take the other half to see the film.


• Likes other films of this genre such as Kill Bill or Taken.


• Probable to own a blackberry if given the choice.


• Reads the Sun or the Daily mail.


• Listens to music like R&B but also likes Indie bands such as Mumford and Sons and Rock bands like Lost Prophets.


• Quite an outgoing person, always on the go.


• Doubtful to drive a convertible.


• Favourite TV shows are ones like Ashes to Ashes for the older ones or Luther and Inbetweeners maybe for the teenagers.


• Likely to wear quite fashionable clothes and take pride in how they look.[gallery]

What kind of media institution might distribute your media product and why?

We chose the name deadline as it not only refers to the prompt work that us as a group do but it is also original and we feel, is a suitable production name for our film. It fits with the efficient and structured life of an assassin. However, I felt that the title sting we created was rather cheesy due to the glowing colours and strange font styles. If I were to change it, I would have the text at a straighter angle; with a simple white on black. This would have stood out even better, and therefore had a better impact on the viewer. All big film companies have a name that is recognisable around the world and also a moving image and sound to fit with it. Take for example Universal, paramount pictures or 20^th century fox all recognised round the world. A production company is the company who take the film idea and fund, plan and complete the making of the film right the way through to its eventual distribution. A distributor could be someone like Universal who will sell the film and the rights to show the film to cinemas all round the world. The money for a film of our level could come from the makers own pocket if it was very amateur or for other films of our genre funding could come from film companies and big Hollywood companies like universal who would be looking to make a profit and may only invest in products that are going to make one, so the safe genres that are tried and tested and have a good audience. A film distributor is an independent company, which acts as the final agent between a film production company, and a film exhibitor, to end of securing placement of the producer's film on the exhibitor’s screen. Possible distributors for our film may be television channels such as channel itv and itv2, this is because both channels distribute a lot of assassin types of films and because our film comes under this genre the distribution of our film into these programs would maximize viewings and popularity of our film which would increase the overall profit of our film. We would also distribute our film via media such as DVD’s which we would sell in DVD and video stores such as HMV for home viewing for our audience. This is where marketing would be a great help as it would spread the awareness of our film and make people want to see it.

How does your media product represent particular social groups?

Charlie played a hired assassin attempting to break free from his job and his past. He is a fully trained high action killer, but with a sensitive and thoughtful side which he attempts to hide with a tough exterior. As a group we believed that this character is similar to that of ‘Jason Bourne’ from ‘The bourne trilogy’, directed by Paul Greengrass. In many scenes he portrays excellent fighting abilities, high fitness and a wide interlect. Our stories are however very different. He attempts to stay alive, and learn more about his own identity. Charlie's character however wishes to escape and stop the killing, by changing his identity. We think that Jason Bourne is more of a high action killer, whereas our character is a sly and secretive type. Our attire is very different. Our character wears mainly black, possibly in order to blend in, but it also connotes a far more mysterious lifestlye. Jason Bourne wears far more normal clothing, whatever the situation. We also feel my character is rather like Mr. Orange from tarrantino’s Reservoir dogs. He is an undercover cop, attempting to infiltrate a gang in order to bring them down. His story is similar to Charlies character, attempting to bring . Charlie played a hired assassin attempting to break free from his job and his past. He is a fully trained high action killer, but with a sensitive and thoughtful side which he attempts to hide with a tough exterior. As a group we believed that this character is similar to that of ‘Jason Bourne’ from ‘The bourne trilogy’, directed by Paul Greengrass. In many scenes he portrays excellent fighting abilities, high fitness and a wide interlect. Our stories are however very different. He attempts to stay alive, and learn more about his own identity. Charlie's character however wishes to escape and stop the killing, by changing his identity. We think that Jason Bourne is more of a high action killer, whereas our character is a sly and secretive type. Our attire is very different. Our character wears mainly black, possibly in order to blend in, but it also connotes a far more mysterious lifestlye. Jason Bourne wears far more normal clothing, whatever the situation. We also feel my character is rather like Mr. Orange from tarrantino’s Reservoir dogs. He is an undercover cop, attempting to infiltrate a gang in order to bring them down. His story is similar to Charlies character, attempting to bring down the organisation from within. His character is aware that he must act as the criminals do, for the long term benefits; also similar to our character who must kill others in order to escape. down the organisation from within. His character is aware that he must act as the criminals do, for the long term benefits; also similar to our character who must kill others in order to escape.

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

Frame 1 - The use of a time code and black and white shade gives the effect of a CCTV camera. It symbolises the way that you are constantly being watched and can never really escape, it also cleverly shows our film is set in the modern day. It creates a sense of mystery that some viewers may be drawn to; creating retardation for the viewer that intrigues them to continue watching. This is also achieved in the way that the characters face is never shown.

Frame2 – this image shows a man who has been shot in the back of the head. The use of gore may be enjoyable for some viewers. This will of course affect the certificate of the film which may reduce our target audience. This image appears as a photograph, reflecting how in society today, everything is publicised. The use of black and white highlights how grim the murder was.

Frame 3 – Once again this creates an element of retardation. The fact that we don’t see her face is intriguing for the audience as is the fact that she has attractive legs. The low light adds to the mystery of the situation and her identity.

Frame 4 – The use of a bird’s eye view shows that everything is on top of this man. Like a ‘weight on his shoulders’. It also shows how much work he has to do. The use of a suit makes the man seem authoritive; this creates an even greater impact when he is assassinated, as we wonders what possible lengths the assassin actions could go, and the possible problems he may have caused.

Frame 5 – This image of a man turning his head shows his need to be constantly on the defensive, as who knows who could be behind you. Certainly as we find out later on, he was right to be paranoid. The use of low lighting reduces visibility and therefore maintains the tension within the sequence.

Frame 6 – The fact that the assassin appears from behind the man highlights the secretive nature of the assassin. Once again the constant low light raises the tension. The zip on his coat is done up connoting his need to hide something. His head is bowed to show his need to hide his face.

Frame 7 – this frame shows the assassin lying down on a very neutral looking bed in a very neutral looking room. This highlights the plain and simplified lifestyle he must lead in order to hide his identity. He is lying with his eyes closed to reflect his constant fatigue. In the background there is a photo of the assassin and a woman. This adds an element of retardation, as the viewer wonder the details of their relationship. He is staring up to the ceiling, showing his depth of thought, and the viewer can only imagine the thoughts, feelings and experiences of the assassin.

Frame 8 – This frame pictures the assassins’ bedside table, a photo of the assassin and a woman. We then clearly see a handgun in the top draw. This denotes action and violence to occur later on in the feature. Having just murdered a man already, this shows the relentless work of an assassin. The use of a lamp behind the photo frame symbolically places the assassin ‘in the dark’.

Frame 9 – the use of a close up on the frame allows the audience to recognise the past life of the assassin and they can only assume this relationship has deteriorated due to his work. The Assassin can be seen leaving the room in a reflection of the frame, showing him staring at the photo. This once again adds to depth to the emotion of the assassin. A title appears, ‘killers Escape’. The use of simple font and colour, is easy to notice for the viewer.

Feedback from audience

We have been given some feedback from a test audience who watched our film. We were given a summary of what people thought, which said: 

"Good storyline. Murder was horrible but effective. Would like to watch on to find out what happens because it isn’t clear from the beginning (although it’s a bit confusing this isn’t a problem and makes you want to watch more). It’s a bit dark at the start."

We know our storyline is not clear from the beginning but this is meant to draw people in to want to find out more and all will be revealed later in the film. The sound effect for the murder is quite grusome and we had to reduce the volume because it was even worse at first. We are not really happy with our final film so it is good to find out the audience want to watch more.